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Sharing Genuine Experiences: How Influencers Can Up Their Game

Social commerce is the new way that people shop and it’s a trend that is set to only increase in popularity as we move into the Web3 and the metaverse. According to some estimates, the social commerce market will grow by two and a half times by 2025 – from $492 billion in 2021 to […]

Published: March 3, 2022

Author: ldrs_admin

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The Power of Momfluencers – The First Micro Influencers?

Momfluencers are rising stars on social media networks like Instagram and TikTok. Every kind of mommy is sharing content on their tips for taking care, staying in shape and ideas for cool activities with the kids.  Actually, momfluencers have been around for a while, and with good reason; they have ...

Published: March 2, 2022

Author: ldrs_admin

Category: Uncategorized

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How Can Marketers Connect to the Web3 Trend in Their Campaigns?

You’ve probably heard the buzzwords “Web3”, “metaverse” and “NFT” in the past few months, but unless you’re heavily involved in the world of cryptocurrencies and artificial/virtual reality, you probably didn’t pay these words much mind. What you may not know is that as a marketer, these terms could ...

Published: February 24, 2022

Author: ldrs_admin

Category: Uncategorized

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Why Reels and Short Video Content are Taking Over Social Media

You’ve probably noticed that TikTok, Instagram Reels and Youtube Shorts are taking over social media, and creating shorter videos seems to be the new method for brands to gain social exposure. In fact, 84% of people say they are more compelled to buy a product by watching a video.  With that in mi...

Published: February 22, 2022

Author: ldrs_admin

Category: Uncategorized

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How does whitelisting relate to influencer marketing?

Influencers are modern-day entrepreneurs, and their lifestyle is quite compelling (flexible hours, free products and services, all-expenses-paid vacations, etc.). Today, influencer marketing has exploded and everyone is jumping on the bandwagon, saturating Instagram with branded content (product...

Published: February 18, 2022

Author: ldrs_admin

Category: Uncategorized

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Why Nano Influencers are a Popular New Marketing Trend

The influencer marketing space is quickly becoming a go-to marketing platform for every kind of business – from major brands and corporations to small and local businesses. The industry really took off following the COVID-19 pandemic when brands were challenged to keep their marketing efforts...

Published: February 15, 2022

Author: ldrs_admin

Category: Uncategorized

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Influencer Marketing on Spotify?

Spotify is becoming a significant influencer marketing marketplace, which is clear from its impressive growth and expansion📈. Today, it is the largest audio platform serving the musical needs 🎼 of millions of users around the world. Some quick facts about Spotify: 356 M monthly active users (MAU) in...

Published: February 10, 2022

Author: ldrs_admin

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small business

Small Businesses on TikTok: Building Brand Awareness to Boost Sales

As TikTok continues to grow in popularity 📈, marketers and businesses are increasingly focusing on the platform as a way to diversify their social media repertoire with both organic and paid campaigns 🎯 for its over 29 million monthly active users. Small businesses are also joining the trend, launc...

Published: February 9, 2022

Author: ldrs_admin

Category: Uncategorized

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