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January 17, 2021 It is true! Instagram Launches ‘Live Shopping’

Instagram is shifting towards e-commerce with the launch of Shop, a digital storefront easily accessible for every user. This new tab, available between your account and...

December 5, 2020 How To Nail A Negotiation With Influencers ?

Negotiating prices with influencers is not an easy task. Compared to traditional marketing, there are no universal rules to know how much an influencer will cost....

October 10, 2020 5 Examples of Great Branded Content Campaigns

Marketing through branded content is way more different than traditional advertising as it mainly happens online via Youtube videos, influencer marketing campaigns or articles for instance....