Does YouTube have some competition now that TikTok has blown up? With both TikTok and YouTube being video platforms, it is easy to see them as comparable and think that one may eventually take over the other. Although YouTube and TikTok may be seen as competitors, each social media platform ...
The metaverse – we hear about it all the time on social media, but what exactly is it? And is it as life-changing as people make it out to be? The metaverse is a type of virtual reality that mimics the physical world and all that it entails. From socializing to buying your groceries or...
When you think of what an influencer is, you probably think of a social media personality with hundreds of thousands of followers. While this is true for Macro influencers, there is another category of influencers on the rise – Micro-influencers. Micro-influencers can be defined as social ...
When you hear the word influencer, what do you think of? You probably think about popular Instagram, YouTube or TikTok creators with large followings, verified accounts, brand partnerships, etc. While all of these characteristics of social media influencers are true, the title also expands to users...
There is no doubt that Instagram is one of the most popular social media platforms to date. Instagram continues to impress us with its innovative updates and new features. To make the most of Instagram, you must stay up to date with their latest releases. We have compiled a list of what we think...
Have you gained a large following on your social media account? It could be time to turn your hobby into your full time job or side hustle. Being a social media influencer allows you to make money doing what you love – creating content and connecting with people. Figuring out how to earn p...
The metaverse is a new space and there is a lot of uncertainty still surrounding it, despite its huge potential. That’s why a lot of brands want to know that their assets will be safe in the metaverse. This goes back to new concerns from both users and companies regarding the privacy of their data [...
There are now over 150 virtual influencers, or avatars, that have made their debut on social media, showing that brands are committed to the future and promise of the next generation of the Internet – the metaverse. In the metaverse, virtual entities will reign supreme, making it possible for...
You may have noticed a new social media influencer trend – livestream shopping! Following the surge in social commerce following the pandemic, more brands are engaging with influencers to create live shopping experiences that are streamed directly, in real-time, to the influencer’s followers. ...
Everyone loves a good vacation. That’s why travel and tourism influencers are taking over social networks. They are marketing experiences for their followers and communities, which can be a powerful tool for airlines and the hospitality industry looking to reach new customers and increase their e...