Talk of NFTs is everywhere, but many still ask, “How can I apply NFTs to my business today?” In order to answer that question, we’ve compiled five of the top use cases to date for NFTs that we hope will inspire you to consider relevant applications for your business. Art NFTs Prior to NFTs, digital ...
There’s still a lot of hype around NFTs, or non-fungible tokens. They are the latest finance craze where cryptocurrencies meet the world of culture, art and digitization. But are they actually going to take over the new web, the metaverse? It looks like we are about to find out. According to a r...
Social commerce is really taking off and is no longer just the “next big thing”. As part of the social commerce revolution, augmented reality will become more prevalent, helping consumers make decisions about their purchases and brands connect with their customer base. According to a recent survey f...
If you’re a consumer brand and you don’t know what social commerce is then you better keep reading! Social commerce is where ecommerce or online sales meet social media. The trend really took off during the COVID-19 pandemic when people were shopping through their phones and while they were scr...
Web3 and NFTs are Transforming the Influencer Marketing Industry: Here’s Why You’ve read about the Web3 and NFT revolution and how they are taking digital assets to the next level. But what do these metaverse trends mean for the future of the influencer marketing industry? First off, influencer mar...
More brands are embracing the transition into the metaverse and adopting NFTs as a marketing tool. How are they doing this? By engaging NFT influencers and NFT influencer agencies to get the message out and to help establish their presence in Web3. By working with NFT creators and influencers,...
Brands are already convinced that influencer marketing campaigns can help them improve their ROI. According to a recent survey of companies by Big Commerce, 89% said that the ROI from influencer marketing is comparable or better than other marketing channels. This is just the tip of the iceberg...
Influencer marketing has become an integral part of marketing budgets for all kinds of brands – from the major to the minor, the well-known to the just starting out. But even veterans of marketing strategy might be surprised to learn that influencer marketing has seen some really impressive...
Mass adoption of the metaverse is fast approaching and brands, social platforms and influencers are gearing up for the transformations that will soon hit the industry. One of the major changes to the influencer marketing landscape will be how influencers create content. In the metaverse, instead of...
Blockchain technology is well-known for its application in cryptocurrencies like Bitcoin and Ethereum, but blockchain is also transforming so many other industries besides finance. One of these industries is the gaming industry, where it makes it possible to earn money from playing games. GameFi,...