TikTok is one of the fastest growing social network, becoming one of brands’ favored tools for short video marketing 🎥. The TikTok app has repeatedly held the #1 spot for non-gaming apps in the iOS Store and has higher engagement than Instagram and Twitter. TikTok is definitely an ideal platform for...
Published: February 7, 2022
Author: ldrs_admin
Category: Uncategorized
TikTok attracts brands and influencers alike, but the truth is that brands require more information on why they need dedicated TikTok accounts and how best to manage them. Why do brands need TikTok accounts? The younger generation has abandoned traditional media and embraced social media. They...
Published: February 3, 2022
Author: ldrs_admin
Category: Uncategorized
Instagram is a primary tool for fashion brands that are developing social media strategies. The image-driven app 📸 enables them to create unique feeds filled with highly qualitative content, putting forward the brand’s products, but also its values and goals. However, TikTok has also taken a keen in...
Published: January 27, 2022
Author: ldrs_admin
Category: Uncategorized
The holiday season has just ended🎅🏼 but, as groundbreaking COVID cases multiply again, and the Omicron variant looms, businesses approached this year’s office holidays in a different way. Last year saw an abrupt halt to the industry’s famous lavish parties following lockdown, mask warra...
Published: January 25, 2022
Author: ldrs_admin
Category: Uncategorized
Over the past decade, social media influencers have become an effective and agile tool for marketers, helping to build trust with consumers and producing aesthetic & entertaining content that drives conversions💰. Due to its effectiveness, this role has started to expand to a more diverse range ...
Published: January 21, 2022
Author: ldrs_admin
Category: Uncategorized
More brands and individuals want to make sure social media apps are safe places to connect 🔒- without being exposed to harmful content. Brand suitability describes the practice of determining a particular brand’s tolerance for advertising & safe, but sensitive, content. Brand safety on so...
Published: January 18, 2022
Author: ldrs_admin
Category: Uncategorized
The economy of passion above all Above all, an influencer is a passionate person❤️🔥. Whether they have 1,000 or more than 1 million followers, they share genuine content with their community. They are painters, dancers, photographers or even sports coaches ; their common point, a passion, a know-ho...
Published: January 13, 2022
Author: ldrs_admin
Category: Uncategorized
Companies that have long occupied the digital space 💻 with augmented reality and holographic display technology now want to change the narrative, helping to create a metaverse that is both cross-platform and cross-medium. This way, the metaverse term, which is currently widely associated with games ...
Published: January 10, 2022
Author: ldrs_admin
Category: Uncategorized
User Generated Content (UGC) UGC refers to the content not created or published by the brand itself but is instead shared by fans, followers and customers themselves. This content ranges from customer reviews to articles and stories featuring recent purchases as well as hashtags #️⃣ and mentions use...
Published: January 6, 2022
Author: ldrs_admin
Category: Uncategorized
In recent years, we have seen more and more diverse opinions from younger and older colleagues on hybrid work 👨👧. In fact, when it comes to politics & social values, the generation gap can be quite large and the point of views are often drastically different. Therefore, it is essential that emp...
Published: January 4, 2022
Author: ldrs_admin
Category: Uncategorized
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