In celebration of this fab female holiday, International Women’s Day, we’d like to share with you our experience on why women run things when it comes to influencer marketing.
As you are probably aware, influencer marketing is an area where marketers are increasingly investing their time, effort and money when it comes to advertising goods and services. With more consumers purchasing online or through social commerce channels than ever before, marketers are convinced that investing in high quality partnerships with online content creators pays off.
Leading the pack when it comes to the influencer marketing industry are women and for a number of reasons:
- Women make up the majority of users on the main social platforms (Facebook, Twitter, Instagram, etc.). Women are more likely than men to spend their spare time sharing, commenting, tagging and tweeting on these social networks.
- Women are more likely to “get personal” on social networks, which attracts more followers. Women love to share their recommendations, pictures of their families and their secret tips with their network, and to get positive feedback from their audience in response.
- Women are great at giving authentic reviews, which is what the influencer marketing industry is all about. The power of “word of mouth” is what causes consumers to engage with paid campaigns and sponsored content on social media networks. In fact, 86% of women use social media for purchasing advice and over half of women made purchases due to influencer posts.
Read more here:
- The Power of Momfluencers: The First Micro Influencers?
- Neither Girl Nor Boy: A New Genre, Unique in its Kind
What’s the best part about working with women on an influencer campaign? Their creative spirit is likely to help you produce more content that better suits their audience! Our experience in working with females on campaigns is that they love to give their creative input during the content generation process and are usually really good at keeping up with a consistent message. This may be because women really feel more accountable to their followers – maybe it’s their motherly instinct at work.
However you look at it, influencer marketing would not be the billion dollar ($13.8 billion in 2021) industry it is if it weren’t for the bunch of powerful, playful and perfect female creators and influencers behind it.