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Small Businesses on TikTok: Building Brand Awareness to Boost Sales

As TikTok continues to grow in popularity ๐Ÿ“ˆ, marketers and businesses are increasingly focusing on the platform as a way to diversify their social media repertoire with both organic and paid campaigns ๐ŸŽฏ for its over 29 million monthly active users. Small businesses are also joining the trend, launching their own campaigns and establishing a presence on TikTok.

In order to encourage even more small businesses to use the platform as part of their social media marketing strategy, the team at TikTok team has come out with their commitment to developing more educational content ๐Ÿ‘จ๐Ÿผโ€๐Ÿซ for small and medium businesses (SMEs). A real effort is being made to have holistic conversations ๐Ÿ’ฌ with SMEs and their marketers to get to know them and to educate them, through work with other content creators, on how to succeed on the platform๐ŸŽ–.ย 


Due to the efforts made by TikTok to invest in SME marketing education, many SMEs are reporting positive experiences using the platform, including when posting organic content that has gone viral and helped boost their business and engagement rates in no time๐Ÿ“ˆ.


However, it is still important for SMEs not to put all their eggs in one basket with TikTok. Indeed, as the platform is hot and trendy, everyone wants to jump on the bandwagon. Because of this, it is recommended to only use TikTok when clients have established a stable revenue stream for paid ads on other platforms first. It is hard to test the success of a new platform if the money does not come in ๐Ÿ’ธ.


Going forward, TikTok looks to continue bolstering its SME business offering with an educational series and to work closely with brands as they begin spending on the platform to continue improving their marketing experience on TikTok๐ŸŽถ.