Following the latest update by Facebook, businesses have started group marketing. The social media giant has just updated its algorithm to favor groups with maximum active users. In simple words, group posts appear higher in the feeds.
So, what is a group on Facebook….
It is a community of Facebook users, and people love the community feeling. Also, groups boost interaction with brands. There are over 10 million groups on Facebook, and they have over 1.4 billion active monthly users. Before you make an opinion on involving Facebook group marketing in your strategy, you should join a group to and try engaging users with your posts. You will find that group posting has amazing user engagement.Still need reasons to start group marketing on Facebook….
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Favorable algorithm
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Likeminded people
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Strengthen customer relationship
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Community building
Also, you can look for tips for group marketing on Facebook
For example….
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Avoid making purely promotional tips.
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No post without context.
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No inflammatory speech.
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Respect privacy of your followers.
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Interact positively with group members.