TopShop has been working with LDRS for quite a while now, and the goal of every campaign is always to stay ahead of fashion trends by using influencers to highlight the new items each month. The Covid-19 crisis had a strong impact on the way people are shopping but it only changed the form of the campaign and not the content.
Results speak for themselves
Influencers had to pick different outfits from the new collections available on the website and preview the clothes to their audience. Simplicity, efficiency and authenticity were the mantra for this campaign.