The results speak for themselves

2 influencers

visual assets
total reach

Our challenge

Under the motto ‘Life is a journey, inspired by travel’, Lufthansa gives prominence to its travellers’ stories, and shows how travel influences and often changes its customers.

Lufthansa offers flights all over the US, in every big city, but the challenge here was to show how much more there is to see outside those big cities, reachable easily with a small plane ride.

Our solution

LDRS sent 2 of the very best photographers to the US and Mexico, to travel all over the country, from NYC to Mexico.

They had to report their journey to inspire people to become world explorers, and go to life changing places.