When you hear the word influencer, what do you think of? You probably think about popular Instagram, YouTube or TikTok creators with large followings, verified accounts, brand partnerships, etc. While all of these characteristics of social media influencers are true, the title also expands to users on platforms such as LinkedIn.
LinkedIn is a platform intended for business professionals to connect and expand their network. You might be thinking, how do influencers exist on a professional platform?
LinkedIn influencers refer to thought leaders in a specific industry who publish original content, sharing their opinions on a matter or personal experiences, advice, etc – this is where LinkedIn influencers differ from creators on other platforms. On platforms such as Instagram or TikTok, an influencer’s main motivation may be to grow their follower count, with the ultimate goal of earning profits sponsored posts, views, etc. Differing from the goal of traditional social media influencers, a LinkedIn influencer’s motivation is focused more on being seen as a credible and respected figure in their industry, rather than earning monetary gains.
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Becoming a LinkedIn influencer is not as simple as having a large amount of followers or connections and having a respected profession. LinkedIn hand picks who they would like to be an Influencer based on a set of criteria.
“LinkedIn Influencers are selected by invitation only and comprise a global collective of 500+ of the world’s foremost thinkers, leaders, and innovators. As leaders in their industries and geographies, they discuss newsy and trending topics such as the future of higher education, the workplace culture at Amazon, the plunge in oil prices, and the missteps of policymakers” (LinkedIn).
Some of the most well-known LinkedIn influencers include Bill Gates and Arianna Huffington. Do you think that you have what it takes to be a LinkedIn Influencer? If so, it’s time to start expanding your network, become an expert in your field, and publish insightful posts.