It is difficult to highlight a piece of content on social media where people are sending over 500 million tweets daily and uploading over 100 million videos and photos on Instagram daily. It is for this reason that social media enthusiasts use hashtags to amplify visibility and reach of their content.
Do you know how many types of hashtags are available for use and what their uses are?
Location based hashtags
A lesser known hashtag, it is quite beneficial for local businesses that target people residing in a specific geographic area like a city or state. For example, hashtag for New York pizza delivery will be used for the people searching for pizza delivery service in New York City.
Out of all hashtag tactics, it is branded hashtags that have the most powerful impact on consumers. Here you can create your own hashtags and use them through all media channels. These hashtags could include your brand name, campaign, product/service offered or tagline. Your followers will find it easier to locate your content and stay updated about latest content with the help of hashtags.
Hashtags for explored topics
Instagram has a dedicated tab for explored topics where users can see topics of their interests like food, travel, style, beauty, décor and DIY. If you want your content to feature in these topics, you can create hashtags for featured topics.
Hashtag for the user generated content
Brands that encourage users to generate content create dedicated hashtags for the content. The users create content using those hashtags to show their affiliation with the brands they patronize. And the brands use that content in different manners like comments, ratings and testimonials.
Hashtags for challenges
Challenges are quite popular among social media enthusiasts and using hashtags is a great way to promote challenges. Hashtag supported challenges go viral in a short time and reach out to a wide range of audiences.
A simple way to use hashtags for marketing, the trending topics provide an opportunity to take advantage of the trends that are engaging a large number of social media users. But it is difficult to highlight a piece of content using trending hashtags.
These hashtags are popular within a small community interested in a niche market. These communities could be small but they are dedicated and loyal to the niches they follow.