TikTok displayed little interest in advertising resulting in late start in the end of 2018. But this delay made it an ideal platform for influencers to thrive. And when the formal advertising started, it levied a huge cost on brands.
Cost of TikTok ads
In the early days, the brands had to spend from $50,000 to $100,000 to for a popular TikTok channel and $150,000 for running a hashtag challenge for six days. But brands didn’t deter from paying this much money. On the contrary, they spent more dollars on promotion of challenges. But the things have changed now as TikTok has an affordable native video advertisement program.
Formal ads program
TikTok was slow on introducing a formal ads program but finally it is here for brands to take advantage of. Also, the slow pace saved brands from intense and cutthroat competition they go through on other popular social media channels like Facebook and Instagram.
Which businesses could take advantage of TikTok?
Every brand was after TikTok because it was the most downloaded non-gaming app in Google Play and iTunes. Brand with presence on every media don’t want to miss the action going on in TikTok.
Basically, this video sharing platform targets teenagers especially Under 18s but aging doesn’t deter fans from distancing themselves from this app. Today, the bulk 66% of TikTok users are Under 30s and only 41% of users are between 16 to 24 years old.
A large number of TikTok users are females that use it as a virtual karaoke and their number is steadily growing. So, businesses that are targeting young women should seriously consider TikTok advertising.
It could be an expensive affair, if you don’t have deep pockets like Nike and Disney that don’t mind paying more to get the right foothold on the app. The rough idea about TikTok ads is $10 per CPM (cost per 1000 views) but the advertisers have to spend at least $500 on their campaigns. So, TikTok advertising isn’t going to be cheap in any means.