Tempted by cheap offers of increasing Instagram followers, businesses often waste money purchasing fake followers. But little do they know that they can achieve expected results using genuine methods of obtaining followers.
Here are a few ways to increase your followers on Instagram
1. Optimize your bio
Check the link in your bio. Where does it go? If it is in the homepage of your site then you are misleading your followers. Your bio is the first impression visitors have about your business and if you aren’t taking them to a dedicated page then they will have a mixed view of your business.
2. Make your Instagram page look consistent
Check leading Instagram profile to have a better idea on how to create a better page. You will find that their accounts wear a distinct look and feel. Simply put, you need to find a unique visual style that makes your posts more recognizable.
3. Use hashtags that are popular and relevant
Hashtags are important as they are searched more than the topics but it doesn’t mean that you continue to stick to hashtags without considering their popularity and relevance. For example, you can create a dedicated hashtag to highlight a specific campaign or post.
4.Target your audience and engage them
The first step in Instagram marketing is defining your target persons. They could be from a specific demography or age group or sex or profession. And the second most important thing is posting content that interests the targeted audience.
5. Follow the important accounts
If you have important people that include influencers in your niche, you shouldn’t avoid them. On the contrary, you should follow them as they could be true influencers in your niche market.
6.Call to action
Be specific in your use of call to action. It has to be very thoughtful otherwise it will lose its impact and consume space. For example, saying “click here” looks very specific as it lacks a reason for clicking.
7. Competitions and giveaways
Hosting competitions and giveaways is a great idea to keep the users engaged for a long time. And you will be surprised to know that they like these kinds of contests most. Engagement will grow, if you encourage user-generated content in competitions and giveaways.
8. Create share worthy posts
Allow feature accounts to share your content. In this way, you can make your Instagram profile visible to more people in a short time. And you shouldn’t have any hassle in locating feature accounts as they are present in every niche.
Here are 3 examples of amazing brands who are nailing their Instagram Strategy