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How to Keep Your Brand Safe in the Metaverse

The metaverse is a new space and there is a lot of uncertainty still surrounding it, despite its huge potential. That’s why a lot of brands want to know that their assets will be safe in the metaverse. This goes back to new concerns from both users and companies regarding the privacy of their data on Web2 social networks like Facebook and Instagram, which apparently has been used to show targeted advertising and posts.

Therefore, according to new safety guidelines published by the Oasis Consortium – the Oasis User Safety Standards – the goal is to make the metaverse as safe and as transparent as possible using the five P’s: priority, people, product, process and partnership. This is being done now because it’s still early and there is still potential to control things like data breaches and hate speech that have taken over Web2 social networks. It’s important for brands to understand what it means to be safe in the metaverse so that they can make the most of the transition and realize value over time. 

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1. Make your strategy inclusive

One of the most important things that brands can do to separate themselves from some of the biggest problems with the social networks of today, like scapegoating, hate speech, online violence and more is to establish a safe and inclusive space for all with their Web3 presence. When addressing users and consumers, do so collectively, and when designs avatars, NFT objects and collectibles, make sure that they appeal to people of all genders, ages, nationalities and races. 

2. Keep your assets safe

The metaverse is already safer to start out with than Web2 because its main mechanisms are built on smart contracts – like NFTs, blockchain, etc. However, brands should still do what they can to keep their assets safe. While there aren’t a lot of cyber tools to protect virtual assets yet, they will soon appear and brands should be on the lookout.

3. Establish community guidelines

One of the craziest things about Web2 social media communities is that some are so large and intricate, but don’t have community guidelines in place. Brands should look to establish clear community guidelines for their Web3 social media presence and metaverse activity so that it’s clear to influencers (both real and virtual) and community members what kind of behavior is expected. 

The metaverse may still be a new frontier, but it’s time to ensure that your brand has safety mechanisms in place that will help it make the most of the metaverse opportunity, as opposed to exposing it to unnecessary risk.