Does YouTube have some competition now that TikTok has blown up? 

With both TikTok and YouTube being video platforms, it is easy to see them as comparable and think that one may eventually take over the other.

Although YouTube and TikTok may be seen as competitors, each social media platform has unique advantages to offer their users. Here are some of the main differences between the platforms:

Intended Purposes

The main difference in the platforms is that YouTube is intended for longer videos, ranging from casual to more serious content, whereas TikTok is meant for shorter, creative and fun videos, such as dances, mini vlogs, etc. 

Revenue Streams 

YouTube 

TikTok 

Content 

TikTok: Popular creators on TikTok are typically high profile social media influencers. Additionally, because their videos are limited in length, they usually consist of dance videos, mini vlogs and short tutorials. 

YouTube: As YouTube creators do not have a length restriction for their videos, YouTube videos tend to be more educational or informative, such as long tutorials, Q&A’s, Hauls, etc. 

While YouTube and TikTok are both video platforms, it is clear that based on their business model and revenue streams for creators, they are quite different. Therefore, it is not likely that one platform will ‘take over’ the other as they are both unique and offer different opportunities. 

Resources:

https://www.youtube.com/howyoutubeworks/product-features/monetization/#advertising
https://support.tiktok.com/en/live-gifts-wallet/tiktok-live/live-gifts-on-tiktok

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