No need to introduce TikTok anymore. Any millennial knows exactly what this new trending app is about. But for the few of you who might not know, TikTok is a video-sharing app where any user can create, share and watch these short, creative, fun videos. The app has become a great hit since users can actively participate and recreate the various dances and challenges initially conceived by their favorite “TikTok Stars”.
TikTok is the new Instagram and every brand investing in influencer marketing shouldn’t ignore it! With over 800 million monthly active users in 155 countries, brands should definitely advertise on TikTok. This article explains the best ways to take advantage of the app of the decade.
First of all, TikTok is extremely popular among Gen Z, as 41% of users are between 16 and 24 years old. Although, if your brand does not target this particular audience, TikTok might not be the right platform for you. The app was proven more effective for content related to fashion, food, travel, retail and music, as it speaks more to this generation. Additionally, most TikTok creators are Gen Zers. They know their audience’s interests and preferences better than anyone else.
Secondly, TikTok helps raise brand awareness better than any other social media platform, as people are involved and invited to be a part of the content creation process. Indeed, brands can create branded hashtags, amusing challenges or even songs to dance to. In terms of numbers, over 50% of TikTok creators have participated in a hashtag challenge with an average engagement rate of 8.5%, generating huge brand buzz and affinity. However, brands can take advantage of this app without using influencers as TikTok offers a variety of ads ranging from $10 to $500 per ad. But once again, the goal here is to raise awareness and not to drive sales.
Regarding influencers on TikTok, anyone with a little creativity can easily reach thousands of views. Those “influencers” are great to promote a brand as they are relatively close to their audience, way cheaper than mega influencers and usually super creative as they don’t take themselves too seriously. Although, working with TikTok stars such as Charli D’Amelio or Addison Rae, who successfully lead the trends on this app, can be beneficial for your brand, but it will cost you more. However, when investing in this kind of project, you know exactly what to expect thanks to an amazing tool, the discovery platform, that we developed here at LDRS GROUP. This platform enables brands to learn more about the audience, the engagement rate, the credibility of any influencer on any platform. Hence, we will know where and how the money is spent and what are the expected returns. It avoids bad targeting and allows you to reach exactly the right audience.
If we look at Charli D’Amelio’s profile on the discovery platform, here are some statistics you can find about her audience.
All in all, with the right tools, such as the technology we have at LDRS GROUP, your influencer marketing strategy can be exclusively directed on TikTok.
