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 Who Really Are Digital Content Creators?

The economy of passion above all

Above all, an influencer is a passionate person❤️‍🔥. Whether they have 1,000 or more than 1 million followers, they share genuine content with their community. They are painters, dancers, photographers or even sports coaches ; their common point, a passion, a know-how that they wish to share with as many people as possible. The kind of content shared varies from their own creations/brands to events they attend and even DIY and behind the scenes of shooting days/content creation. 

According to the study “Influencers and brands” conducted by Reech in 2021, 93% of influencers see their influencer activity as a way to share their passion VS 47% to earn money. This is why 67% of influencers prefer to be called “content creators” rather than “influencers”. However, only 15% manage to make it a full-time activity.

The equation to solve for content creators is: which social platform(s) do they feel most in touch with when posting content, and on which of these platforms their content will be the most visible👀 and the best promoted? Today, it exists different profiles of digital content creators, and they are stated below👇🏽. 


There are currently over 600 million blogs in the world, proof that the perpetual renewal of formats does not necessarily replace the oldest but rather widens the field of creative possibilities. The blog remains a privileged format to take the time to express yourself ✍🏼.

Instagrammer: from nano to micro to macro to mega influencer

Currently, there are 500,000 active influencers on Instagram, all of whom have something to contribute: a passion, a singularity, a talent, etc. This makes them an added value force for others, being influential in their field.

The social platform Instagram today announces more than 1 billion monthly active users around the world. The good thing about this app and the reason it is popular in influencers activities’ development is that it allows micro-blogging (leaving enough space for text 💬), and interaction with their community, facilitating discussion and exchange.

Video: influencers vs streamers

By the end of 2021, there were over 37 million YouTube channels. People all around the world are creating YouTube channels, and 500 hours of video are uploaded there every minute. With time, the number of channels is growing stronger and stronger. 

The success of the video format 🎥 is undeniable, but in response to several lockdowns, live videos are becoming equally famous. Indeed, in 2021, Twitch had approximately 8.07 million active streamers of which over 1.2 million have affiliate status to monetize live content. (Source: Statista)

So live video or reworked video?🤷🏽 On TikTok, it is possible to post both. The important thing is to post regularly, creating a real strong bond with your community. 

Audio: from podcast to live conversation

​​The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total 📈. (Source: Statista)

We can distinguish podcasters from those who alternate cold content and live sessions, such as PPC influencers who define themselves as specialists in conversational live.

What about tweeters?

When we talk about the different profiles of content creators, we must not forget the influential Twittos, who have a great conversational power 💪🏼.


In conclusion, it is important to note that creating digital content is very demanding. Indeed, beyond the playful part, it requires a lot of rigor, constant energy and more duties than rights. To succeed over time, you have to become an expert in your field, organize your time, manage to make compromises and constantly optimize your content so as never to be left behind.