Keeping your company up to date with the latest technology and social media updates and trends can be a difficult task to accomplish. If you want to maintain your online presence and increase your brand awareness, it is important to implement practices that help keep you up to date online.
Some of the best practices to keeping your company relevant in the digital age are:
Following technology thought leaders and influencers on social media
Following thought leaders on platforms such as LinkedIn are an effective way to learn about new technology trends. The term Thought Leader refers to experts in a field, who post insightful content to help educate their followers. Linkedin tends to be the best platform to read articles and posts about new tech trends as posts are typically longer in length compared to other platforms. Some of the top tech influencers/thought leaders to follow on LinkedIn in 2022 include Allie Miller, Tim O’Reilly and Gary Vaynerchuck.
Perform continuous research
It is important to dedicate time each week to perform research on any new innovations or important updates in the tech industry. It is no surprise that the tech industry moves at a rapid pace, and if you miss even a few new updates, such as Instagram’s new Reels scheduling tool, you will quickly fall behind and your business will become outdated online. To optimize your business pages on social media and the web and utilize all of the tools and features available on your social media platforms, then performing research on a weekly basis will greatly benefit you.
Subscribe to technology news letters
Receiving newsletters from technology websites such as Social Media Today is a great way to stay up to date with the latest releases, without having to put a lot of time and effort into conducting research. With updates coming straight to your inbox, there is no excuse to fall behind on trends!
Be active on social media
By being active on social media, you will be able to pick up on new trends and features that other accounts are utilizing in their posts. For example, if the accounts you follow suddenly start posting more Reels than they typically do, then it is clear that creating more Reels could help grow your page. Additionally, by following Instagram’s official page on the app, or Twitter on its platform, you can receive news and updates straight from the main source.
