Email marketing might not sound as exciting as influencer marketing or SEO does but it could prove to be useful in marketing. It also has the potential to deliver, if you know how to do it in the right manner.
Follow these practices to excel in email marketing in 2020
1. Build your contact list
The first and most important step in email marketing is to build a comprehensive list of potential clients. Here you should be careful about buying mailing lists as most email ids in those listsmight not respond to your calls. And spending money on uncertain clients is wastage of time and money.
2. Start with sending a test mail
The best way to check your marketing mails is to send a test mail to yourself. If you find that the email template is well optimized and that everything in the template is according to need like images aren’t distorted and that CTAs are above the fold. You can even try a test mail on your mobile device.
3. Avoid using “no-reply” in the sender’s address
Sending a “no-reply” email is like closing the conversation. It shows that you are interested in one-way communication but sorry to say that clients don’t like it. They will simply avoid your mail and even mark it spam to avoid getting the mails.
4. Don’t spam
Stop emailing when the targeting clients don’t pay heed to your messages. For example, sending one email and two follow ups is just perfect but sending tons of automated mails as follow ups is spamming. Email marketing data shows that sending one mail a week has the best opening rates.
5. Always sign your emails
Develop the habit of signing your email messages. But marketers forget this simple rule especially while sending automated bulk emails. But you can try finding a practical solution for signing bulk emails. It will make your mails appear personal.
6. Add CTAs in your messages
The objective of email marketing is to encourage the targeted clients to take a desired action. And it should be clear to the viewers. You need inserting a CTA in every message and this call-to-action has to be visible. It is better to keep the CTA above the fold. Also, there could be multiple CTAs in messages.
7. Personalize emails
Personalization is the key to success in email marketing. Your every message should look very personal to the targeted audiences. There should be clarity in the messages and the readers should feel a personal bond with you.