Jameson St. Patrick’s Day

To announce and promote the new bottle, we created an Israeli edition inspired by the Irish one: a Jameson bottle with an empty label. We passed the bottle between different celebrities that run high profile Instagram accounts. Each one of them signed the bottle, took a photo of himself holding the bootle, and posted the photo on Instagram under the hashtag #JamesonIsrael. The pictures received a total of thousands likes and tens of thousands impressions.