Facebook cover videos are trending, and brands are hopping on this fad and streaming these videos on their profile pages.
Brands use Facebook cover videos for the following reasons…
1. To showcase the latest collection of products
Retailers and other businesses that sell products use their Facebook cover videos to provide an overview of their latest collections. For example, a clothing store might showcase the latest fall collection 🍂, winter clothes 🧤or summer dresses 👗, depending on the season. This technique is applicable to all commerce businesses including; clothing, electronics, jewellery, and even food and drink.
2. Show off past work
The objective of these videos is to highlight the quality of the work to display the respective brands’ or individuals’ capabilities. For example, photographers can show their work in videos while others can make videos of client testimonials. Likewise, AC technicians 👩🏽💻 and plumbers 🧑🏽🔧 can make videos recapping their past work.
3. Brand story
Producing a unique and creative video can be a great storytelling tool 📖, especially when it comes to brands. The inspiration behind the brand, the factors that make it unique, its value and customer service can often be best expressed through videos. Good stories are key as they can create an instant & emotional connection with the target audience
4. Behind-the-scenes work (Commonly known as, BTS 😎)
A company has two faces 👫🏿 – one for the public and one for its team. Basically, people love to get the inside scoop on a brand; they want to know more about the team members and how they work, videos showing the office setup 🏢, the team members 👩👩👧👧 and how they collaborate in a work-friendly environment. Giving people a behind the scenes look can help establish reliability.
5.Explain the idea
This point is most relevant to new and startup businesses. Understandably, a newly launched business needs to explain their business idea and how they plan to move forward. To do so, they need to spread the word 💬 about their values, missions, activity and advancements. A video can be a great way to get the job done 💪🏼.
6. Presentation of key members
With great power comes great responsibility and every business has key people who are seen as the driving force 💁🏽♂️. A video about these people could definitely catch the eye of viewers and help get the marketing message out faster than any other method.
7. List the products/services provided
Companies that offer a wide range of products / services use Facebook cover videos to share their product / service listings with their audience👀.
To conclude, if this article has convinced you that a Facebook cover video would be the perfect fit for your brand, here are some technical specifications you should know about for these videos:
It should have a minimum size of 820 x 312 pixels with an aspect ratio of 16: 9.
The ideal length of a video is a minimum of 20 seconds and a maximum of 90 seconds.
It should be in .mp4 or .mov file format with maximum resolution of 1080p.