SLOTOMANIA

INFLUENCER CAMPAIGN

THE BRIEF IN BRIEF

Slotomania have partnered with us to further accelerate the business into the APAC market. Slotomania is more than just a game it’s a way of life, a world of entertainment, where a day without excitement is a wasted day.
We set out to bring Slotomania’s brand mission to life and create exciting moments and messages using a select pool of influencers to drive awareness and generate downloads of the app.

STRATEGY

The campaign focus was to , wanted to test the affinity of Slotomania’s social casino game in the Australian market. After successful launches through more traditional formats in other regions, Slotomania wanted to test the success of influencer marketing within the APAC market.
Based on KPI’s ,we created a strategy to boost awareness of Slotomania through influencer programming partnering with 8 of Australia’s most relevant influencers with a combined audience of 2.3 million.
The collaboration with Brendan Fervola is the best performing ROI in any slotomania Campaign globally to date.

27

DELIVERABLES

450K

IMPRESSIONS

6K

DOWNLOADS

#2

AU ITUNES CHART

5M

TOTAL X-CHANNEL REACH

327K

ITUNES CHART CLIMB