PLAYTIKA x John Goodman

Overview

The collaboration between Playtika and John Goodman has taken Slotomania to new heights by integrating an exclusive AR Instagram filter of John Goodman’s face and featuring engaging YouTube content from top influencers. Our goal was to build greater awareness of the game and drive downloads through Instagram and YouTube, positioning Slotomania as the go-to game for fun and excitement.

Analytics

KPIs

Influencers: 10

Total Deliverables: 72

Total Engagement: 1,175 , 140

Statistics

Slotomania

YouTube

Total Views: 72,250

Total Engagements: 78,711

Total Clicks: 581

Instagram

Total Views: 1,092,215

Total Engagements: 1,096,429

Total Clicks: 2,403