Nespresso launches the Vertuo Pop machine in various colors, primarily targeting Gen Z audiences. To create desirability, we collaborated with brand ambassador, beloved singer and actor Ran Danker, to produce a fashion-forward video with styling coordinated to match the diverse machine colors. The video went viral on social media, with machine sales reaching unprecedented levels leading to a complete SOLD OUT status both on the company website and in boutiques. Additionally, our creative was adopted by other Nespresso channels abroad, which utilized the sound and visual identity we created for the brand.