In 2024, Nespresso launched a range of accessories in pure orange, and we couldn’t help but involve Ran Danker in this initiative too. The brief was to create a Mediterranean connection with a summer holiday atmosphere, and using the SOHO Hotel as the main location successfully captured the festive spirit and vibrant colors required by the brief. The campaign ran across digital platforms with content variations in different sizes and lengths, achieving a remarkable 35% completion rate among viewers who watched the video to the end.