Chari hawkins x lumenis Partnership

Overview

The partnership between Lumenis Vision and Chari Hawkins has not only elevated
Chari’s social media presence significantly, but also expanded into impactful
collaborations, including a New York billboard, an industry conference in Florida, and
support as she currently competes in the Olympics.

Deliverables

Digital

  • 1 Instagram main story video
  • 2 Instagram story sets (3-5 frames)
  • PR mention*
  • 1 Instagram story set (3-5 frames)*

Physical

  • Times Square Billboard – NYC
  • Vision Source Exchange Event – Orlando
  • Industry Tradeshow – Vegas*

Payments

NYC Billboard + VSX: $80,500

  • 2 IG Story Sets
  • NYC Billboard
  • PR Mention
  • Attend VSX Conference

Pre-Olympics: $11,500

  • 1 IG Story Set
  • 1 Month Paid

Post-Olympics: $60.950*

  • 1 IG Story Set
  • PR Mention

*Contingent on if Chari medals in the Olympics.

Following

54.56%

  • Beginning of partnership: 647 followers
  • Now: 1M followers

Stats

Total Reach: 51,257

Total Engagement: 33,236

Total Likes: 2,562

Total Shares: 12

Total Sticker Taps: 260

LEADERS x Lumenis