LEADERS launches the coveted hair care brand La Beauté in Israel, with 2 different creative commercials shot in one day featuring presenter and one of Israel’s most influential personalities, Adel Bespalov. The campaign aired both online and on television, generating over 1.5 million organic views and driving a hundreds-percent increase in offline sales at Super-Pharm. This is just the beginning for this amazing brand – stay tuned for more.