There is no doubt that Instagram is one of the most popular social media platforms to date. Instagram continues to impress us with its innovative updates and new features. To make the most of Instagram, you must stay up to date with their latest releases. We have compiled a list of what we think are some of the most important new features and updates that Instagram has announced so far in 2022:
This might just be one of the most useful Instagram features for influencers. Creator marketplace is a one-stop shop for brands and influencers to connect. Brands can search for creators and filter their search based on specific criteria, such as audience demographics. Here, they can also see if an influencer has reached out to work with their brand. If the brand feels it is a good fit, they can communicate with the influencer via the platform. Another great feature of the creator marketplace is that it can be used to create and execute campaigns, making the experience for both the brand and influencers’ seamless.
New Tagging Feature
Worried about getting the recognition you deserve on Instagram? Not to worry! Instagram has introduced a new feature that allows users to tag multiple accounts in one post, allowing everyone who was involved in the creation of content, the credit they deserve!
Instagram has done an excellent job of keeping up with NFTs and the metaverse. A new feature was released to help creators and collectors showcase their NFT collection on Instagram and gain the recognition they deserve. With Digital collectibles, creators and collectors can share detailed information about their NFTs, such as the inspiration for its design, and give the creator credit by tagging them in the post.
Instagram Reels are slowly taking over Instagram. Creators are starting to spend more time focusing on producing content for Reels than on traditional photo and video posts on their feed. Thanks to the recent addition of Reels API, developers can now access insights on their Reels that will help them get a better understanding of how their content is performing and their audiences behaviours. The first phase of the update was launched on June 28, with the final phase being launched on July 6.