The Guardian

The Guardian

Influencer marketing is increasingly becoming a mainstay of the modern day marketers playbook. For those unfamiliar with the term, influencer marketing is the practice in which brands collaborate with social influencers across social platforms such as YouTube and Instagram to promote their products through branded content. A $240m (£156m) industry as measured by Technorati, and with 92% of people trusting recommendations from people they know, its no wonder that it is one of the fastest growing marketing medium in the past five years.

read more