Marketing through branded content is way more different than traditional advertising as it mainly happens online via Youtube videos, influencer marketing campaigns or articles for instance. This type of marketing strategy allows a brand to increase brand awareness and drive engagement in general...
Published: October 10, 2020
Author: ldrs_admin
Category: Uncategorized
What is this new feature ? Instagram Reels allow you to create, edit and share fun 15-to-30 seconds videos on your Instagram account. You can edit your videos using various fun effects, add a song and even change the speed (left pic) The videos can then be shared directly on your stories, or in ...
Published: October 2, 2020
Author: ldrs_admin
Category: Uncategorized
Disclaimer: “Check on” is our new rubric where from times to times we’ll check on the advancement of certain subjects. The first article of this series is inevitably about the global pandemic and its effects on influencer marketing. As most of the industries were deeply impacted by the Covid-19 cri...
Published: September 29, 2020
Author: ldrs_admin
Category: Uncategorized
With the whole world being forced to stay at home, people spent more time on social media than even before. They were looking for any kind of entertainment that would be a loophole to this health/economic crisis. Yet, brands working hands in hands with influencers on social media had to cope with...
Published: September 22, 2020
Author: ldrs_admin
Category: Uncategorized
No need to introduce TikTok anymore. Any millennial knows exactly what this new trending app is about. But for the few of you who might not know, TikTok is a video-sharing app where any user can create, share and watch these short, creative, fun videos. The app has become a great hit since users...
Published: September 21, 2020
Author: ldrs_admin
Category: Uncategorized
Influencer marketing is making waves across the entirety of the digital marketing world. What has once considered a fad is now one of the cornerstones for any social media marketing agency. Businesses and brands were quick to realize this trend and partnered with influential social media...
Published: August 30, 2020
Author: ldrs_admin
Category: Uncategorized
Since March 2020, more than half of the world has experienced a partial or total lockdown, which inevitably resulted in complications for many industries. The marketing sector is no exception. However, a particular branch of marketing did succeed to rise up and continue to work almost as usual....
Published: August 30, 2020
Author: ldrs_admin
Category: Uncategorized
For some, social media outreach is limited to simply creating and posting content but little do they know that the real work starts after the content is posted. It is called social media monitoring or social listening. The objective of social listening is to track the conversations that are in any...
Published: May 26, 2020
Author: ldrs_admin
Category: Uncategorized
Launched in January 2020, Byte or Vine 2.0 is the latest avatar of the erstwhile Vine that sold closed four years back in 2016. At the time it was shut down, the app was quite popular among youngsters. And the new app wants to monetize on that popularity. Simplifying Byte It is a short-form video ...
Published: May 26, 2020
Author: ldrs_admin
Category: Uncategorized
The entire marketing community is eagerly waiting for Byte to open its Partner Program for influence marketing. Influencers have been eyeing the growth of Byte as a short-video sharing platform ever since it topped the iOS free chart in the first week of its release. Byte made a record of 780,000...
Published: May 26, 2020
Author: ldrs_admin
Category: Uncategorized
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