Werther's Original

The results speak for themselves

4 Influencers

Visual assets
Total reach

Our challenge

Werther’s Original asked us to create an influencer campaign to help them promote the release of their limited edition packaging for the Israeli Valentine Day ,“tu b’av”.

Our solution

To make sure Werther’s original’s campaign was as original as the brand itself, we launched an activity with 2 well known celebrity couples, where the girls had to creatively surprise their partners with the special edition package.