The purpose was to create awareness in various parts of the Israeli community by bringing SMASHBOX to the top of their follower’s minds. The goal was also to reach and interact with a larger and more “regular” audience (not only make up artists) in an inspiring, knowledgeable and fun way in order to increase the brand’s visibility and engagement.
The results speak for themselves
To help them achieve this, we’ve created valuable content (in-house and brand-house) on Smashbox’s Instagram and Facebook pages. Photoshoots, live events, productions and influencer activations were also held to talk about the brand, give advice and act as authoritative professional makeup artists. All of this allowed us to generate brand engagement through content while emphasizing the target audience.