The main challenge of this campaign was to create buzz around an already well-established brand: Slotomania, which is the #1 free social casino game in the world. Therefore, the question was: how to create an extraordinary campaign that will stay in everyone’s head ?
The results speak for themselves
What better way to create buzz through a campaign than to create a fun and unique AR filter ? The filter was first used by famous actor, John Goodman, in a promotional video and then 10 macro and mega influencers used it on their Instagram stories.