The aim here was to create stronger bonds with the current audience while also trying to reach a younger audience. To achieve this, Estée Lauder wanted us to take over their Facebook page to help them increase engagement on it and generate more sales.
We created valuable content that matches the Facebook platform and the audience type. We also run creatives, photoshoots and live events with the brand ambassador Anna Aronov. We also used influencers for promotions to engage with a wider and younger audience. Subsequently, through a smart paid media strategy, we amplified content for greater impact.
