Cheerios asked us to create an influencer campaign to promote the launch of their new oat cereal line where the content was to be used for digital sponsorships as well as on the influencers’ Instagram accounts.
Cheerios asked us to create an influencer campaign to promote the launch of their new oat cereal line where the content was to be used for digital sponsorships as well as on the influencers’ Instagram accounts.
We teamed up with 3 leading Israeli influencers based on their relevance in the wellness and lifestyle sector. The influencers posted teasers advertising the launch via Instagram stories and then reposted the edited final video, creating a huge buzz that was communicated on a big entertainment page in Israel.