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It is true! Instagram Launches ‘Live Shopping’

Instagram is shifting towards e-commerce with the launch of Shop, a digital storefront easily accessible for every user. This new tab, available between your account and new post, as depicted below allows any business accounts (with the checkout feature) to create e-commerce directly on Instagram....

Published: January 17, 2021

Author: ld_admin

Category: Uncategorized

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How To Nail A Negotiation With Influencers ?

Negotiating prices with influencers is not an easy task. Compared to traditional marketing, there are no universal rules to know how much an influencer will cost. On the contrary, each contract is different and you never know what requests or demands an influencer might have.  This article will ...

Published: December 5, 2020

Author: ld_admin

Category: Uncategorized

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5 Examples of Great Branded Content Campaigns

Marketing through branded content is way more different than traditional advertising as it mainly happens online via Youtube videos, influencer marketing campaigns or articles for instance. This type of marketing strategy allows a brand to increase brand awareness and drive engagement in general...

Published: October 10, 2020

Author: ld_admin

Category: Uncategorized

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Instagram what? Instagram Reels!

What is this new feature ?  Instagram Reels allow you to create, edit and share fun 15-to-30 seconds videos on your Instagram account. You can edit your videos using various fun effects, add a song and even change the speed (left pic) The videos can then be shared directly on your stories, or in ...

Published: October 2, 2020

Author: ld_admin

Category: Uncategorized

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Check on: State of Influencer Marketing During Covid-19

Disclaimer: “Check on” is our new rubric where from times to times we’ll check on the advancement of certain subjects. The first article of this series is inevitably about the global pandemic and its effects on influencer marketing.  As most of the industries were deeply impacted by the Covid-19 cri...

Published: September 29, 2020

Author: ld_admin

Category: Uncategorized

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What brands learnt during COVID-19 ?

With the whole world being forced to stay at home, people spent more time on social media than even before. They were looking for any kind of entertainment that would be a loophole to this health/economic crisis. Yet, brands working hands in hands with influencers on social media had to cope with...

Published: September 22, 2020

Author: ld_admin

Category: Uncategorized

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Why brands need to advertise on TikTok ?

No need to introduce TikTok anymore. Any millennial knows exactly what this new trending app is about. But for the few of you who might not know, TikTok is a video-sharing app where any user can create, share and watch these short, creative, fun videos. The app has become a great hit since users...

Published: September 21, 2020

Author: ld_admin

Category: Uncategorized

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5 MOST ATTRACTIVE BENEFITS OF SOCIAL INFLUENCER MARKETING

Influencer marketing is making waves across the entirety of the digital marketing world. What has once considered a fad is now one of the cornerstones for any social media marketing agency. Businesses and brands were quick to realize this trend and partnered with influential social media...

Published: August 30, 2020

Author: ld_admin

Category: Uncategorized

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Why using micro-influencers is advantageous during Covid-19?

Since March 2020, more than half of the world has experienced a partial or total lockdown, which inevitably resulted in complications for many industries. The marketing sector is no exception. However, a particular branch of marketing did succeed to rise up and continue to work almost as usual....

Published: August 30, 2020

Author: ld_admin

Category: Uncategorized

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Why Do You Need A Social Media Monitoring Strategy?

For some, social media outreach is limited to simply creating and posting content but little do they know that the real work starts after the content is posted. It is called social media monitoring or social listening. The objective of social listening is to track the conversations that are in any...

Published: May 26, 2020

Author: ld_admin

Category: Uncategorized

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