Articles and Researches

For the millennial generation, which spends a lot of time scrolling through social media feeds, Instagram
influencers are far more important than celebrities

The New York Times

The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing.


90% of consumers rely on peer recommendations when it comes to the products they purchase
60% of consumers have at one time or another made a purchase based on an influencers recommendation

The Huffington Post

Influencer marketing is the fastest growing and most cost-effective channel. Ninety-two percent of consumers turn to people they know for referrals above any other source. Businesses make $6.50 for every dollar invested in influencer marketing


A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.