Articles and Researches

6 reasons to boost SEO & content investments with influencer marketing

search engine land

The recommendation from person to person is now the most powerful way we have to change things.

Seth Godin

Influencer marketing is increasingly becoming a mainstay of the modern day marketers playbook. For those unfamiliar with the term, influencer marketing is the practice in which brands collaborate with social influencers across social platforms such as YouTube and Instagram to promote their products through branded content. A $240m ($156m) industry as measured by Technorati, and with 92% of people trusting recommendations from people they know, its no wonder that it is one of the fastest growing marketing medium in the past five years.

The Guardian

Influencer marketing will be responsible for 100 million in holiday sales in 2016. Influencer marketing will surpass TV as the most effective advertising medium. Influencer marketing will reach 50% of digital marketing spend for shopper marketers

The Huffington Post

STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent