Companies that have long occupied the digital space 💻 with augmented reality and holographic display technology now want to change the narrative, helping to create a metaverse that is both cross-platform and cross-medium. This way, the metaverse term, which is currently widely associated with games and virtual reality, could be broadened.
Being able to access virtual space in a multitude of ways is key for the Metaverse. In this design, users will be able to switch 🔄 between platform types and maybe even coexist with users entering the metaverse through different paradigms.
While the most well-known conceptualization of the metaverse relies on the use of VR headsets 🎧, AR technology is currently much more accessible than VR. Indeed, millions of people use AR daily through Snapchat Lenses 👻 – although few are likely to associate these actions with the concept of metaverse.
Speaking of AR, LDRS Group has followed the above mentioned stride to stay relevant, attract the right target audience and drive sales. Indeed, the company seized the opportunity to develop “Creators AR”, a service provider exclusively dedicated to AR. The latter provides brands with Facebook AR ads, Virtual Try On (VTOs) for websites, as well as filters for social networks (Instagram, Snapchat…) that empower the product and bring it to life.
However, AR isn’t the only potential way for users to access virtual objects and spaces without wearing a headset 🎧. There are also holographic displays that use a mix of light-field and volumetric display technologies to emerge three-dimensional images from the air. In other words, the holographic screen simultaneously generates dozens of different views of a given object or scene to trick the brains 🧠 into believing they are seeing a three-dimensional object 🥽. This hologram technology therefore allows users to translate real photographs into three-dimensional images, and developers to easily transport their virtual objects to the physical world.